Branding Resources

Style Guide & Logos

Brand standards

Colors, typography, boilerplates and U-M logos may be accessed from the U-M Brand Standards website.

College of Engineering brand guidelines and style guide are available in this PDF.

Michigan Engineering logos and design elements

Horizontal signature

This logo is the primary version of our signature. Minimum print size is 42.2% (or 2.0802" width).

eps | png

eps | png

Vertical signature

This signature is typically reserved for settings in which there is limited space and the preferred horizontal signature would not be legible. Minimum print size is 88% (or .8427" width).

eps | png

eps | png

Campaign signature

This adaptation of the U-M campaign mark enhances the Victors for Michigan platform with the use of our tagline, "Because the World Needs Breakthrough Engineering." Minimum print size is 30% (or 1.957"). Please refer to the U-M campaign style guide for graphic standards.

eps | png

eps | png

E-mail signature

To include the horizontal College logo in your Google Mail signature, simply link to this URL: https://sites.google.com/a/umich.edu/engin-cmbrand/CoE-horiz.png. You can create an e-mail signature under the “settings” menu. Set image size to Medium.

NOTE: Marketing and informal signatures will not be generated for use at the College of Engineering.

Design Elements

Background textures in blue or maize may be used per style guide recommendations.

Maize background
png Blue Background
png

Department logos

Aerospace Engineering | zip
Biomedical Engineering | zip
Chemical Engineering | zip
Civil and Environmental Engineering | zip
Climate and Space Sciences and Engineering | zip
Electrical Engineering and Computer Science | zip

Computer Science and Engineering | zip

Electrical and Computer Engineering | zip

Industrial and Operations Engineering | zip
Integrative Systems + Design | zip
Materials Science and Engineering | zip
Mechanical Engineering | zip
Naval Architecture and Marine Engineering | zip
Nuclear Engineering and Radiological Sciences | zip

Templates for social media cards
Please use the aspect ratio that is optimized for the individual channel.
(Facebook: 1200px x 630px best; 600px x 315px minimum)
(Twitter: 16x9 aspect ratio; 1000px x 500px or 800px x 400px)

Social psd template

Department Social Media

To be an even bigger part of the Michigan Engineering community, include the hashtag #UmichEngin in your posts on Twitter, Instagram, Tumblr and even Facebook.

Default profile picture size for links below is 800x800px, but can be resized to fit your social media channels.

Aerospace Engineering | eps | png
Biomedical Engineering | eps | png
Chemical Engineering | eps | png
Civil and Environmental Engineering | eps | png
Climate and Space Sciences and Engineering | eps | png
Electrical Engineering and Computer Science | eps | png

Industrial and Operations Engineering | eps | png

Integrative Systems + Design | eps | png
Materials Science and Engineering | eps | png
Mechanical Engineering | eps | png
Naval Architecture and Marine Engineering | eps | png
Nuclear Engineering and Radiological Sciences | eps | png

Editorial

Associated Press Stylebook (APS) is our official reference in matters of writing style and grammar. College Style Guide for Writers includes items that are specific to the College and either do not appear in the APS, are exceptions to APS rules or do appear in the APS but are repeated.

Photography

For compelling images of engineering students, faculty and staff, visit our Flickr sites: Michigan Engineering and Michigan-Engineering Portraits.

College faculty and staff may register for upcoming portrait sessions by completing our online registration form. Please review our Photography Philosophy & Policy prior to your session.

Promotional Materials

If you would like to order any of the following College of Engineering promotional materials, please contact our Senior Team Support Pro Steve Nagle:

North Campus Walking Tour Guide
Michigan Engineer Magazine
College’s Profile

Please note: The Office of Communications & Marketing no longer supplies stationery stock, certificate supplies, or other print materials apart from those listed above.

Stationery
To order stationery, please use the Printing Services Online Catalog.

Business cards

Notepads

Envelopes (#10)

Mailing labels

Letterhead

Additional logo materials
To order additional materials with the Michigan Engineering logo, please use the Printing Services, Engineering Marketing Materials Order Form. Bulk orders only. Production time includes at least 7-14 working days, so plan ahead. Request a PDF proof to see how the final layout will look and feel free to ask Printing Services any questions you might have concerning final construction, colors or stock.

Certificate paper (vellum, cloud paper, parchment paper)

Envelopes (A6, A7, 6x9, 10x13)

Name tag labels (please specify non-adhesive, if preferred)

Notecards

Photo holders

Place cards

Table tents

Pocket folders

If preferred, you may also work with vendors of your choice to create custom logo materials. Simply refer them to this webpage if they need access to logos.

Brochure paper & program cover sheets
To order these items, please provide a sample to the vendor of your choice, so they can develop a custom design for you.

Templates